[Solved] Corporate Communication Strategies: Sample Assignment

You are working for an organisation called Future Enterprises Ltd which has over recent years, grown its market both nationally and internationally. It now wishes to promote the right person from within the company to head up its Corporate Communications Department. In today’s business world, this is a very important role.

You have applied for the post and as part of the selection process the senior management team are keen to hear your ideas on corporate communication strategies for a growing national and international organisation.

This is a great chance for you to demonstrate your knowledge of this important function, which is essential for business success and you wish to showcase your understanding of best practice principles.

This is an exciting opportunity for you to shine, make your mark and demonstrate your suitability for the role of Head of Corporate Communications.

An opportunity not to be missed!

Note: Throughout this assignment learners can relate their answers to an organisation that they are familiar with, where they are employed or the centre where they are studying.

Task 1

The first part of the selection process requires you to prepare a document for submission to the interview panel in which you:

• explain the purpose of corporate communications
• assess how corporate communications link to corporate objectives
• analyse the relationship between corporate communications and corporate branding
• analyse the reasons why business organisations conduct internal and external corporate communication audits.
• reviews the importance of corporate communications to the success of a named organisation,

Task 2

You know that at the interview questions will be asked on corporate communication audits. You need to be fully prepared and decide to:

• plan an internal corporate communications audit for a named organisation
• plan an external corporate communications audit for a named organisation,
• conducted an internal corporate communications audit for the named organisation,
• conducted an external corporate communications audit for the named organisation,

Task 3

You have been invited to take part in the next stage of the selection process. You have been asked to send a report to the selection panel that:

• explains the strategic objectives of a corporate communications strategy
• assesses the desired impact of a corporate communications strategy on different audiences
• develops appropriate measures to monitor the effects of a planned corporate communication strategy.
• evaluates the effectiveness of current levels of organisational corporate communications for a named organisation.

The learner must explain the purpose of corporate communications from a range of perspectives, and explain how corporate communications link to corporate objectives, include a detailed analysis of the relationship and interface between corporate communications and corporate branding exploring carefully the different points. There needs to be an analysis of the reasons why business organisations conduct internal and external corporate communication audits looking at point in detail.

The learner must produce a plan for carrying out of an internal AND external corporate communications audit for a named organisation.
The learner must produce a management style report that includes a detailed explanation of the strategic objectives of a corporate communications strategy.