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Home » Management Notes » Page 6

Management Notes

‘Market segmentation, targeting and positioning’ (STP): Concepts, examples, projects

December 6, 2017 by academicshq Leave a Comment

MBA

Market segmentation is the method of dividing a consumer or business market into sub-groups of consumers (known as segments) based on particular traits/characteristics. Students are commonly asked to do essays, assignments, case studies on Market segmentation. Examples: Describe advantages of market segmentation You are assigned a task to assist a Digital Marketing expert, who is […]

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[MBA] Use the Web to research topics likely to be covered in a pre-departure training session for expatriates…

November 25, 2017 by academicshq Leave a Comment

Answer to question Use the Web to research topics likely to be covered in a pre-departure training session for expatriates. Do the topics differ based on the countries to which the expatriates are being sent? Or are they the same? Note: A useful article that you may want to reference for this question is: Chew, […]

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[MBA] Case Study The New Job (In full template)

November 25, 2017 by academicshq Leave a Comment

After graduating from school, you are fortunate to receive an offer as an assistant manager of a marketing department in a company located in New York City, working for a fast-growing company that provides marketing support for companies. Your department specializes in marketing strategies for the Internet and currently consists of 10 people -you, your […]

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[MBA] Case Study : Virtual Selection At National City Corporation

November 22, 2017 by academicshq Leave a Comment

National City Corporation, a multistate banking firm with headquarters in Cleveland, Ohio, employs around 32,000 people. The company has been named one of “The Top 100 Employers” by The Black Collegian magazine. National City, founded in 1845, is one of the nation’s largest financial holding companies. National City uses a computerized simulation of specific job-related […]

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The Ageing Process (Essay)

November 1, 2017 by academicshq Leave a Comment

Essay Writing

Ageing  is the accumulation of changes in a person over time. Ageing in humans refers to a multidimensional process of physical, psychological, and social change. Some dimensions of ageing grow and expand over time, while others decline. Reaction time, for example, may slow with age, while knowledge of world events and wisdom may expand. Differences are sometimes […]

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[MBA] Sony: The World’s Largest Data Breach?

October 28, 2017 by academicshq Leave a Comment

1. List and describe the security and control weaknesses at Sony that are discussed in this case. 2. What management, organizational, and technological factors contributed to these problems? 3. What was the business impact of the Sony data losses on Sony and its customers? 4. What solutions would you suggest to prevent these problems? 1. […]

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[MBA] Case Study: To Pay or Not to Pay: Zagat’s Dilemma

October 27, 2017 by academicshq Leave a Comment

1. Evaluate Zagat using the competitive forces and value chain models. 2. Compare Zagat’s and Yelp’s e-commerce business models. How have those models affected each company’s Web strategy? 3. Why was Zagat’s content will suited for the Web and for the mobile digital platform? 4. Do you think Zagat’s decision to use a pay wall […]

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[MBA] case study, Mercedes-Benz, dealers, customer data

October 27, 2017 by academicshq Leave a Comment

Toronto-based Mercedes-Benz, Canada, with a network of 55 dealers, did not know enough about the customers. Dealers provided customer data to the company on an ad hoc basis. Mercedes did not force dealers to report this information. There was no real incentive for dealers to share information with the company. 1. What is the role […]

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[MBA] case study, Caterpillar wants to end its support for its Dealer Business System (DBS)

October 26, 2017 by academicshq Leave a Comment

Caterpillar is the world’s leading maker of earth-moving machinery and supplier of agricultural equipment. Caterpillar wants to end its support for its Dealer Business System (DBS), which it licenses to its dealers to help them run their business. The software in this system is becoming outdated and senior management want to transfer support for the […]

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[MBA] Case Study: Hasbro Develops Global Strategy

October 26, 2017 by academicshq Leave a Comment

1.What problems was Hasbro having with its legacy SAP/R3 enterprise resource planning (ERP) system installed in the 1990s and how did it affect its operations and global strategy? To cope with the large employees size of 6,000 in different countries the management technique is hard to maintain and regulation. The contemporary system used implemented standard […]

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[MBA] Facebook: It’s About the Money

October 25, 2017 by academicshq Leave a Comment

Facebook: It’s About the Money 1.Perform an ethical analysis of Facebook. What is the ethical dilemma presented in this case? Facebook has been synonyms to Internet and Social networking since few years. The latest statistics of 2015 March shows that 1.44 billion of monthly active users. It started from 2004 as a campus project but […]

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[MBA] Are Electronic Medical Records a Cure for Health Care?

October 25, 2017 by academicshq Leave a Comment

1. Identify and describe the problem in this case. The case is about current high cost of health care industry in US. There were not technology used in medical record keeping. But now some emerging software and applications are being used. The cost of traditional record keeping is higher compared to the facility it provides. […]

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[MBA] Case Study: Should You Use Your iPhone for Work?

October 23, 2017 by academicshq Leave a Comment

1. What are the advantages and disadvantages of allowing employees to use their personal smartphones for work? 2. What management, organization, and technology factors should be addressed when deciding whether to allow employees to use their personal smartphones for work? 3. Allowing employees to use their own smartphones for work will save the company money. […]

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[MBA] Asking the Customer by Asking the Database

October 23, 2017 by academicshq Leave a Comment

1. Why would a customer database be so useful for the companies described in the case? What would happen if these companies had not kept their data in databases? 2. How did better data management and analytics improve each company’s business performance? Give examples by mining these customer databases. 3. Are there any ethical issues […]

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[MBA] Video and Web conferencing will make business travel extinct?

October 23, 2017 by academicshq Leave a Comment

[MBA] One consulting firm has predicted that video and Web conferencing will make business travel extinct. Do you agree? Why or why not? I don’t think video Conferencing and web conferencing make business travel extinct. Video conferencing aka visual collaboration is the way of conferencing or meeting with two or more geographically distant entities to […]

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[MBA] case study, Macy’s needs to tailor merchandise more to local tastes

October 22, 2017 by academicshq Leave a Comment

Macy’s, Inc. through its subsidiaries, operates approximately 800 department stores in the United States. Its retail stores sell a range of merchandise, including apparel, home furnishings, and house wares. Senior management has decided that Macy’s needs to tailor merchandise more to local tastes, and that colors, sizes, brands, and styles of clothing and other merchandise […]

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