Burger chain McDonald’s mission, vision, values, competition, products and services, USP to customers.
About McDonald’s
McDonald’s corporation is the worlds largest chain of hamburger fast food restaurants, serving customers daily in over hundred countries around the world.
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A Mc Donalds restaurant is operated by either a franchisee or by an affiliate of the corporation. The corporation’s revenues come from the rent, royalties and fee paid by the franchises as well as sales in company-operated restaurants.
Type: public Company
Industry: Restaurants
Founded Mc Donalds Corporation, April 15, 1955 in Desplaines, Illinois.
Founder(s): Richard and Maurice Mc Donalds (Mc donalds Restaurant Concept)
Ray Kroc (Mc Donalds corporation founder)
Headquarters: Mc Donalds Plaza, located in Oka Brook, Illinois, U.S.
No of locations: 33,000+ worldwide
Products: Fast food e.g hamburger, french fries, soft drinks, coffee, milk shakes, etc.
Employees worldwide: 4,00,000
Product Range
Mc Donalds’ primarily sells hamburgers, cheeseburgers, chicken burgers, french fries, soft drinks and milk shakes. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruits.
Mc Donalds’ restaurants offer both counter service and drive-through service, with indoor as well as sometimes outdoor seating.
To accommodate the current trend for high-quality coffee, Mc Donalds also introduced ‘Mc Cafe’.
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