Introduction: Explain global smartphone industry
Current Trends linked to technology,global sales,global growth rate of smartphones,customer preferences.(get data )
Global total shipments of smartphones (get data)
Global market share of smartphones(get data)
Total number of Smartphone users worldwide (get data)
Competitor Analysis India Region
Take the top 3 companies and compare the following data
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- a)Sales from 2010-2019
- b) Profit/Revenue 2010-2019
- c) Market share 2010-2019
- d) Growth rate 2010-2019
- e) Investment in technology
- f) Diversification of product line
- g) Expansion in other countries
- h) Low cost of manufacturing-good quality raw materials,skilled labour, better waste management facilities etc.
- i) Product Pricing(Penetration/Skimming),product packaging
- j) Time taken to respond to customers(look at customer reviews here)
- k) what type of market structure is the mobile phone industry following and why???
Competitor Analysis UK Region
Data to be found as above points for the top 3 competitors for UK and to be compared.
Potential Causes for Difference in Performance of Mobile Phone Industry
Compare the PESTLE factors of India and UK have impacted the growth and sales of the top competitors in India and UK in the mobile phone industry.
Recommendations for Market Entry
Either UK or India (Any 1)
If India- wll a JV or Strategic Alliance or Merger or Acquisiton will work and why give your POV.
Again, compare data of PESTLE and competitor from Heading 2,3 and 4
Conclusion
What is your understanding of the mobile phone industry
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